SOCIAL MEDIA

Overview

I plan, design, and execute social media content that blends strategy, storytelling, and visual design. My work includes developing branded templates, creating campaign assets, writing compelling copy, and analyzing engagement to refine communication outcomes. Below is a selection of my social media projects across organizations and freelance clients.

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I create social media content rooted in strategy, storytelling, and compelling visuals. Here is a selection of my work across nonprofit, community, and brand projects.

VCLA– Social Media Design & Content Creation

Created branded templates for VCLA’s social media posts and posters, helping establish a clear and consistent visual style for ongoing communications.

FSA — Social Media & Program Materials

Designed and delivered program guides, promotional materials, and digital assets that improved audience engagement and ensured consistent communication across platforms.

Flooring Leader

Flooring Company with number of store in Ontario, Instagram Focus

Goals: Increase sales of the stores and promote brand

Result: Sales of the stores increases by average 15%

Developed a consistent and visually appealing brand aesthetic that resonated with the company's target audience.
Conducted research on the company's competitors and the broader industry to identify opportunities to stand out and attract more followers.
Developed a content strategy that included a mix of product photos, lifestyle images, and user-generated content to showcase the company's products and connect with followers.
Utilized Instagram Stories to showcase new products, promotions, and behind-the-scenes content to keep followers engaged and informed
Utilized Instagram Insights to track engagement, reach, and conversions to optimize future campaigns and maximize ROI.

Fort-Able Homes

Prefabrication Home building company

Goals: Increase awareness about brand

Result: Increase in followers and engagement rates

Engaged with potential customers and industry influencers through direct messages and comments to build relationships and increase the company's visibility on the platform.
Utilized Instagram hashtags to reach a wider audience and increase the visibility of the company's content.
Develop visually appealing graphics that highlight the benefits of prefabricated homes and showcase how Fort-able Homes' offerings compare to traditional construction methods.
Create and publish educational and informative content that highlights the advantages of prefabricated homes and offers tips and advice for those looking to purchase a home.

SOCIAL MEDIA
PORTFOLIO

All social media posts are created for LeadHERglobal-India. This portfolio contains all original content and designs designed for the purpose to engage and aware Indian audience about the mentorship program for young women by LeadHERalliance.

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SOCIAL MEDIA
PLAN

This Social Media Plan is made for academic purpose for the real company (Maple).

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